AT&T SMB-specific programs cited as differentiators in marketplace

In recognition of its strategy to provide small businesses withthe same high level of service as larger enterprise customers, AT&T Inc. was rated favorably in a recent comprehensive analysis of wireless carriers by leading telecommunicationsconsultant IDC.

The report, “Worldwide Mobile Operator 2008 Vendor Analysis: Best Practices in Serving the SMB, (1)” indicated that IDC looks to AT&T to emerge as the leader in the United States in the mobile small business space during2008.

The analysis cited several programs and serviceslaunched by AT&T in the past year as differentiators, best in breed or game changing. These include AT&T’s small business-dedicated customer care, sales and marketingteams, the AT&T “Exclusively Business” program, the OnwardSmallBiz center Web portal, AT&T BusinessTalk(R), and BlackBerry(R) Professional Software.MacGillivray, senior analyst, SMB Markets: Mobility, for

“AT&T is making a significant commitment to the SMB IDC. “IDC believes that AT&T has a strong set of programs segment and it has a cohesive strategy in place to address targeted to small businesses that will continue to evolve and this integral part of the U.S. wireless market,” said Carrie position the company favorably in the marketplace.”